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PRIVACY POLICY

Last updated August 5, 2026

This Privacy Notice for Pool Revival (“we,” “us,” or “our”) describes how and why we may access, collect, store, use, disclose, sell, or otherwise process (“process”) personal information when you use our services (“Services”), including when you:

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. Pool Revival is responsible for deciding how personal information is processed as described here. If you have questions, comments, or a privacy request, email info@poolrevival.com.

SUMMARY OF KEY POINTS

This summary provides key points from this Privacy Notice. You can learn more by clicking the links below or using the table of contents. This summary does not replace the full Privacy Notice.

What personal information do we collect? We may collect contact information; property, pool, project, estimate, and lead information; visitor, session, submission, consent, communication, and contractor-routing records; business-inquiry information; and device, usage, advertising, and analytics information. Learn more about the information we collect.

How do we use personal information? We may use information to provide estimates, operate and improve the Services, communicate with you, manage leads and contractor matching, document consent and opt-outs, evaluate business inquiries, prevent fraud, measure advertising, create audiences, and comply with law. Learn more about how we process information.

Do we share information with contractors? We may share or sell a submitted estimate request as a lead or referral to one or more matched local pool contractors so they can evaluate and contact you about the project. Learn more about local contractors and lead transfers.

Do we share information with analytics, CRM, advertising, and technology providers? Yes. We may disclose information to hosting, database, CRM, lead-management, analytics, advertising, communications, mapping, security, testing, monitoring, AI, and other service providers. These may include platforms such as Vercel, Supabase, PostHog, Google, Meta, Cloudflare, CRM providers, and communications providers where enabled. Learn more about third-party recipients and cookies and tracking.

Do we sell or share personal information? Certain contractor lead transfers may be considered a sale, and certain disclosures to advertising or audience platforms may be considered sharing for targeted advertising under applicable law. Learn more about United States privacy disclosures and your choices.

Do we process sensitive personal information? No. We do not collect precise device geolocation, biometric identifiers, government identification numbers, account passwords, or financial-account credentials.

How long do we keep information? Retention varies by the type of information and why it is used. We may retain estimate, submission, consent, communication, contractor-routing, opt-out, and suppression records as reasonably necessary to document requests, honor choices, prevent unwanted recontact, resolve disputes, and comply with law. Learn more about retention.

What are your rights and choices? Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of personal information and to opt out of certain sales, targeted advertising, profiling, communications, or contractor transfers. Learn more about your privacy rights.

How do you exercise your rights? Email info@poolrevival.com. For a sale or sharing request, use the subject line Do Not Sell or Share.

Want to learn more? Review the Privacy Notice in full.

TABLE OF CONTENTS

  1. 1. WHAT INFORMATION DO WE COLLECT?
  2. 2. HOW DO WE PROCESS YOUR INFORMATION?
  3. 3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  4. 4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  5. 5. HOW LONG DO WE KEEP YOUR INFORMATION?
  6. 6. HOW DO WE KEEP YOUR INFORMATION SAFE?
  7. 7. DO WE COLLECT INFORMATION FROM MINORS?
  8. 8. WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?
  9. 9. CONTROLS FOR DO-NOT-TRACK FEATURES
  10. 10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  11. 11. INCOMPLETE REQUESTS
  12. 12. LOCAL CONTRACTORS AND LEAD TRANSFERS
  13. 13. CONTRACTOR AND BUSINESS INQUIRIES
  14. 14. DO WE MAKE UPDATES TO THIS NOTICE?
  15. 15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  16. 16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

The personal information we collect depends on how you interact with the Services and the features you use. It may include:

Estimate, lead, submission, consent, and communication records

In Short: We may create and retain records about your use of the Services, submissions, estimates, communications, disclosures presented, and choices.

These records may include information about:

Contractor and business inquiry information

In Short: We may collect information submitted by contractors and other businesses.

If you contact Pool Revival as a contractor, advertiser, vendor, data provider, potential partner, or other business, we may collect:

Sensitive Information. We do not collect precise device geolocation, biometric identifiers, government identification numbers, account passwords, or financial-account credentials.

All personal information you provide must be accurate to the best of your knowledge, and you must be authorized to provide it.

Information automatically collected

In Short: Some technical, device, usage, session, and advertising information is collected automatically.

We may automatically collect information when you visit, use, or navigate the Services, including:

We do not collect precise device geolocation.

Information collected from other sources

In Short: We may obtain information from public records, data providers, platforms, contractors, and other lawful sources.

We may obtain or verify information from:

Information obtained from these sources may include contact details, property characteristics, approximate location, service-area information, licensing or business information, advertising and intent data, platform identifiers, and information used to verify, supplement, measure, attribute, or better understand an estimate request, lead, campaign, or business inquiry.

For calculator users and homeowners, we may combine information you provide with public records and other lawful third-party sources to verify, supplement, or better understand information about a property, pool, location, project, or estimate request. We may use this information to prepare or improve estimates, confirm service-area eligibility, personalize communications, support contractor matching, prevent fraud or misuse, maintain records, and improve the Services.

Google API

If we receive information from Google APIs, our use of that information will comply with the Google API Services User Data Policy, including applicable Limited Use requirements.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process information to provide and improve the Services, prepare estimates, communicate, manage leads and contractor relationships, document choices, measure advertising, maintain security, and comply with law.

We may process personal information for purposes including:

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may disclose information to independent contractors, service providers, analytics and advertising platforms, CRM and communications providers, business partners, and other parties described below.

Specific providers may change as our business and technology change. Examples below are illustrative; a provider change does not require a policy update if the category, purpose, and material data practice remain the same.

Matched local pool contractors and lead recipients

We may share or sell a submitted estimate request as a lead or referral to one or more local pool contractors or pool-service businesses selected or considered for the project. These businesses are independent recipients, not merely vendors processing information on Pool Revival’s behalf. More information appears under Local Contractors and Lead Transfers.

Vendors, service providers, and processors

We may disclose personal information to vendors that perform services for us or on our behalf, including:

These providers may receive identifiers, contact information, project information, usage data, session and attribution information, estimate or lead information, communications, and other information reasonably necessary to perform the applicable service.

Analytics, advertising, and audience platforms

We may disclose online identifiers, device and browser information, website activity, conversion events, campaign information, and—through designated features where enabled—hashed or otherwise formatted customer identifiers to analytics and advertising platforms for:

Platforms may include Google, Meta, PostHog, and other analytics, advertising, retargeting, or social-media providers. These companies may process information under their own privacy policies and may act as independent businesses for some purposes.

We do not send names, email addresses, telephone numbers, or full property addresses through ordinary analytics event fields. Designated advertising features such as enhanced conversions, Customer Match, or custom audiences may receive approved identifiers, including in hashed form. Hashing is a security measure and does not make information anonymous.

Other disclosures

We may also disclose information:

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We use cookies and similar technologies for site operation, security, analytics, advertising, attribution, and personalization.

We and third parties may use cookies, pixels, tags, local storage, software development kits, and similar technologies to:

Where required, optional analytics or advertising technologies are used subject to your consent or cookie choices.

Google Analytics, Google Ads, Enhanced Conversions, and Customer Match

We may use Google Analytics and Google Ads to understand use of the Services, measure advertising performance, attribute estimate requests and other interactions, and create or use advertising audiences. Where enabled and subject to applicable law and your choices, we may provide Google with hashed versions of identifiers you provide, such as email address, telephone number, name, or address, for enhanced conversions, Customer Match, measurement, and audience matching. Hashing does not make the information anonymous.

Meta and other advertising platforms

Where enabled, we may use Meta or other advertising platforms for conversion measurement, audience creation, retargeting, custom audiences, lookalike or similar audiences, campaign optimization, and advertising delivery. Depending on the feature used, those platforms may receive online identifiers, event information, campaign data, and customer identifiers in hashed or otherwise approved form.

Product analytics

We use PostHog product analytics to understand how visitors move through the calculator and other Services, evaluate experiments, identify errors or drop-off, and improve the user experience. PostHog collects visitor and session identifiers, device and browser information, approximate geolocation, screen or step activity, referral and campaign information, and conversion events. Ordinary PostHog event properties do not include names, email addresses, telephone numbers, or full property addresses.

You may manage optional cookies and similar technologies through our Cookie Preference Settings where available. Browser settings may also allow you to block or delete cookies, although doing so may affect some features.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We retain information for as long as reasonably necessary for the purposes described in this Notice, subject to legal and operational requirements.

Retention periods vary based on the type of information, how it is used, whether a relationship remains active, and applicable legal obligations.

We may retain personal information for as long as reasonably necessary to:

Submission, disclosure, consent, communication, contractor-routing, transfer, opt-out, and suppression records may be retained for as long as reasonably necessary to demonstrate compliance, honor consumer choices, prevent unwanted recontact, and resolve disputes, even if other information is deleted or anonymized.

When we no longer have a legitimate need to retain personal information, we may delete, anonymize, aggregate, or securely isolate it, subject to backup, legal-hold, and technical limitations.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We use reasonable technical and organizational measures designed to protect personal information.

We use safeguards appropriate to the nature of the information and our Services. However, no electronic transmission, storage system, or security measure can be guaranteed to be completely secure. You use the Services and transmit information at your own risk, and you should use a secure device and connection.

7. DO WE COLLECT INFORMATION FROM MINORS?

In Short: The Services are intended for adults, and we do not knowingly collect personal information from children under 18.

We do not knowingly solicit or market to children under 18. If we learn that we collected personal information from a person under 18, we will take reasonable steps to delete or restrict the information. Contact info@poolrevival.com if you believe a child provided information to us.

8. WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?

In Short: Depending on where you live, you may have rights over personal information and choices about communications, cookies, advertising, sales, sharing, and contractor transfers.

Depending on applicable law, you may have the right to:

Rights are not absolute, and exceptions may apply.

Communication choices

You may:

We may retain minimal suppression information to honor your request. Service-related communications may continue when necessary and permitted by law.

Advertising and cookie choices

You may manage optional analytics and advertising cookies through Cookie Preference Settings where available. Cookie choices generally apply to browser or device-based technologies and do not by themselves stop a submitted lead from being transferred to a contractor.

Sale, sharing, and contractor-transfer choices

To request that Pool Revival not sell personal information, not share it for targeted advertising, or not make future transfers of an identifiable estimate request to matched contractors, email info@poolrevival.com with the subject line Do Not Sell or Share.

A verified request applies prospectively to information and future transfers we can reasonably identify. A transfer completed before we process the request may not be reversible. The point-of-submission disclosure and applicable law may affect the scope of a request.

Mobile information

We may share mobile information with local contractors and service providers for the purposes described in this Privacy Notice, including so matched contractors may evaluate a submitted project and contact the consumer. Text-message originator opt-in data and consent will not be sold or shared for unrelated third-party marketing.

How to exercise privacy rights

Email info@poolrevival.com and describe the request. We may need to verify your identity using information already associated with you or request additional information reasonably necessary for verification and fraud prevention.

You may use an authorized agent where applicable law permits. We may require proof of the agent’s authority and may verify your identity directly.

Appeals

Where applicable, you may appeal a refusal to act on a privacy request by emailing info@poolrevival.com with the subject line Privacy Appeal.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Some browsers offer a Do Not Track setting, but there is no uniform standard for interpreting it. We do not currently respond to ordinary Do Not Track signals.

Global Privacy Control. Where required by applicable law, we recognize Global Privacy Control (“GPC”) as an opt-out signal for browser or device-based sale or sharing used for targeted advertising. GPC may not identify a submitted estimate request stored separately in our systems. To opt out of future identifiable contractor lead transfers, use the Do Not Sell or Share request method described above.

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Residents of certain states may have additional rights. The disclosures below describe categories of information and recipients using common United States privacy-law terminology.

Categories of personal information

CategoryExamples relevant to Pool RevivalCollected
A. IdentifiersName, email, telephone number, postal or property address, IP address, online, visitor, session, contact, lead, or submission identifiersYES
B. California customer-record informationName, address, telephone number, contact details, electronic-assent and communication recordsYES
C. Protected classificationsAge, race, religion, marital status, sex, disability, and other protected characteristicsNO
D. Commercial informationPool and project services considered, estimate selections, timing, preferences, lead status, contractor matching, and related interactionsYES
E. Biometric informationFingerprints, face geometry, voiceprints, or similar biometric identifiersNO
F. Internet or other electronic network activityBrowsing, screen and form activity, session information, interactions with websites, systems, emails, and advertisementsYES
G. Geolocation dataProperty address, region, and approximate geolocation collected or derived through PostHog, IP address, analytics tools, or submitted property information; precise device geolocation is not collectedYES
H. Audio, electronic, visual, or similar informationRecorded telephone callsYES
I. Professional or employment-related informationBusiness role, contractor credentials, licenses, qualifications, service areas, references, and business-contact informationYES
J. Education informationStudent records or education recordsNO
K. InferencesProject interest, likely needs, preferences, lead qualification, segmentation, and audience inferencesYES
L. Sensitive personal informationPrecise device geolocation, biometric identifiers, government IDs, account passwords, financial-account credentials, or similar sensitive informationNO

Categories disclosed for business or commercial purposes

We may disclose Categories A, B, D, F, G, H, I, and K, as applicable, to:

Sale and sharing disclosures

Under some state laws:

The categories of personal information we may sell to matched local contractors include Categories A, B, D, G, and K, and may include relevant H information if a consumer submits project photos or similar materials.

The categories of third parties to whom personal information may be sold are:

The categories of personal information we may share for targeted advertising include Categories A, F, G, and K.

The categories of third parties with whom personal information may be shared for targeted advertising include:

These disclosures describe our current and reasonably anticipated practices so the Notice does not require an update solely because we add, replace, or remove a provider within an already disclosed category or begin a disclosed contractor-transfer practice. We will update the Notice if a material category, purpose, or consumer choice changes.

California “Shine the Light”

California residents may request information about certain disclosures of personal information to third parties for their direct-marketing purposes by emailing info@poolrevival.com.

11. INCOMPLETE REQUESTS

We may retain information entered before an estimate or other request is completed or submitted. We may use it to operate the form, preserve progress, maintain security, troubleshoot issues, understand use of the Services, maintain records, improve the experience, create internal customer or prospect segments, and, where contact information has been entered and applicable law permits, send Pool Revival communications by email or postal mail.

If, before leaving an incomplete form, a consumer has taken an affirmative action or otherwise clearly requested or authorized live calls or individually initiated, non-automated text messages, Pool Revival may use the entered telephone number for that contact within the scope of the disclosure shown. Merely entering a telephone number into an unfinished form does not by itself authorize calls or text messages.

We do not share or sell an incomplete estimate request to local contractors unless the consumer later submits the request, takes an affirmative action authorizing the sharing, or otherwise asks us to do so.

12. LOCAL CONTRACTORS AND LEAD TRANSFERS

We may share or sell a submitted estimate request as a lead or referral to one or more local pool contractors or pool-service businesses matched or considered for matching to the project.

Information transferred may include:

Matched contractors are independent businesses. They may use the information to evaluate the project, call, text, or email the consumer within the scope described when the request was submitted, provide information or quotes, schedule appointments, and follow up about the estimate, project, and related offers.

Pool Revival may receive compensation for advertising, leads, referrals, introductions, or resulting projects. Compensation and commercial arrangements may influence whether, which, how many, or in what order contractors are selected, displayed, matched, or contacted.

Submitting a request does not guarantee that it will be transferred, that a contractor will contact the consumer, or that a contractor will accept, quote, or complete the project.

13. CONTRACTOR AND BUSINESS INQUIRIES

If you contact Pool Revival as a contractor, advertiser, vendor, data provider, potential partner, or other business, we may use personal and business information to:

We may supplement or verify submitted information using public records, licensing authorities, insurers, credentialing sources, references, websites, data providers, and other lawful sources.

An inquiry does not create a commercial relationship. Any contractor, advertising, referral, lead, integration, or vendor relationship may be governed by separate terms or a separate written agreement.

14. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes. We may update this Notice when our practices, Services, or legal obligations materially change.

The updated version will be identified by the Last updated date at the top. We may provide additional notice of a material change where appropriate or required. We do not expect to update this Notice merely because we replace one provider with another in the same disclosed category, enable a specifically disclosed platform or feature, or begin a contractor-transfer practice already described here, unless the change materially affects the categories of information, purposes, recipients, or available choices.

15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

For questions, comments, privacy requests, or sale and sharing choices, email:

Pool Revival
info@poolrevival.com

16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Depending on applicable law, you may request access to, correction of, deletion of, or a copy of personal information by emailing info@poolrevival.com. You may also request to withdraw consent or opt out of certain sales, sharing, targeted advertising, profiling, communications, or future contractor transfers.

We may retain information where permitted or required, including minimal records necessary to honor opt-outs, maintain security, prevent fraud, document compliance, resolve disputes, enforce agreements, or comply with law.

This Privacy Policy was initially created using Termly’s Privacy Policy Generator.